1.Planned and Targeted Approach

Suppose your customer visited your website by the keyword “laptop bags” and the moment he landed your page, you displayed the variety of generic branded bags with well constructed UI, encouraging to “Find your bag yourself”;what will be your conversion percentage. Do you think that you will be able to close your sales?
Landing page must adhere and demonstrate the products/services flashed in the Ads. Remember rather than visitors prompting on self-navigation tactics you will have to paln the navigation for your customer.
You can excel the  productivity of the website only when you have created targeted custom landing pages focused on closing your products sales and services, by dedicated landing page and elimination of confusion.

2.Landing Page Headline in Bold/ Appealing / h1

First thing a visitors identifies on your page is the Headline. Make sure that it must maintain uniformity with the Ad Copy- the tactics should be considered strictly if the visitor is coming from paid aids. Also make sure that your initial lines of content should describe shortly about the product or services  you are offering. Remember that relevancy of the AdCopy and landing page helps in generating the Quality Scores for your campaigns.

3.Minimize the exit points

No doubt the content is king but when it comes with paid advertisement you must limit the quantity and focus on the main theme and product/services descriptions. To many images, jumbled background and unwanted links can raise the distraction and may result in bounce back. Just keep the images and links which are mandatory along with sufficient product description and keep the UI simple.

4.Easy Processing Steps & Clear CTA

The moment visitors are navigating the product there must be appealing Call To Action to add the product in cart and as soon as the product is in bucket the real game starts. The steps should-

• Be minimum enough to complete the transaction without any further irritation

• Breadcrumb illustrating the reach from the last point.

• And widely used payment options

If your transaction process is more than 3 steps don’t forget to check and rectify the abandoned steps. Can be done by creating funnel in Google Analytics, and visualization and analysis have become much more effective in Google Analytics V5, making the Internet marketing analysis much easier.

5.Minimum Data Collection Point

Don’t ask unwanted customers personal details and other information s, make your form compact and precise. And try not to make many of the fields mandatory. Like
Name- Mandatory
Email- Mandatory
Phone- Optional
City- Optional
Country- Optional

6. Prominent Lead form in the fold

If focusing on gathering the leads, keep the lead form at the most prominent places. like above the fold, at top right and left navigation etc

7. Converting Buttons

Must emphasis and test different buttons with different appealing colors. Most of the time Blue and Orange works, experiment and decide your own button with effective CTA like  “Request for free quote now”, “Get a quote now”, “Click Here” etc

8. Trust & Security Seal

Sow trust to your customers by adding trust, security seals adn authority certification of your business on your website.

9. Must add privacy page on your navigation

10. And ignore the use of CAPTCHA as much as you can.

To move ahead you should be aware of the IP of your internet/WAN, either you can contact your administrator or check with IP lookup tool like http://ip-lookup.net/ or http://whatismyip.com

Simplest method to exclude such traffic in Google Analytics is through IP address-based exclude filters. This work with 99% of accuracy when you have the static IP but setting this filter when you have dynamic IP is bit messy.
For static IP Google offers very simple solution for Website Internal Traffic Exclusions. But involves some hassles and difficult to implement at its level of integration.

For the users who have only dynamic IP are left with few options. They have to set up the cookie level of integration. Eventually the idea behind this is to set a cookie and then use the filter interface to instruct Google Analytics to filter out and ignore all associated visit data from all the computers which have these cookies enabled. Starting from the integration level you will have to set the cookie on a new page on your domain with the following code: or for any confusion you may drop queries to our internet marketing consultant.

Now you will have to visit this page from all the machines you are using to access the website. Basic setting required in Google Analytics filter-

Filter Type: Custom filter > Exclude
Filter Field: User Defined
Filter Pattern: no_report
Case Sensitive: No

For the exclusion of range of IPs you will have to create custom filters however there are some other methods also that you can opt but for this you must have good understanding of the Google Analytics Regular Expressions.

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This month, we’ve created the AdWords Grader in response to this very need. If you’re looking to improve your PPC performance (and let’s face it, who isn’t?), consider taking advantage this newly released tool from WordStream.

If you’re looking to improve your PPC performance (and let’s face it, who isn’t?), consider taking advantage this newly released tool from WordStream.

The AdWords Performance Grader grades your AdWords account performance by analyzing several key performance indicators such as Quality Score, Account Activity, Click-Through Rate, and Impression Share. It then compares your results against those of other AdWords advertisers with similar monthly budgets.

I’m not sure about most people, but there is a part of me that misses getting graded in school. It feels great to get a sense of where you stand. And even when it doesn’t feel so hot getting those Cs, at least you are given a new goal to shoot for. The AdWords Grader can be the affirmation or the kick in the pants you need to get in gear.

Better yet, the AdWords PPC  Advertising Campaign Performance Grader does more than simply asses your AdWords performance, it also gives you direct recommendations on how to improve your score and better your campaign.

Advantages of Using the AdWords Performance Grader

We’ve learned that marketers and small business owners are often desperate to know how they stack up against competitors and are always looking for ways to improve their accounts. They need a PPC audit, but those are usually expensive and time-consuming.

That’s why we made the AdWords Grader—it provides the same benefits of a PPC audit, but it’s free, quick, and easy to use. PPC users are loving the grader because it:
• Is easy to use and understand

• Provides the same kind of account analysis you’d expect from a consultant or agency

• Offers actionable insights and competitive intelligence

• It’s free!

Why We Compare You Against Advertisers of a Similar Spending Budget

The AdWords expectations for large business with large budgets will naturally be different than smaller business with smaller AdWords budgets. That’s why the Adwords Performance Grader grades your account against advertisers in similar spending ranges rather than sorting by industry.

Imagine you’re a small insurance company spending approximately $200 a month on AdWords. It certainly wouldn’t be fair to compare your account to huge advertisers such as GEICO, who spends millions per a month on AdWords.

Grading a small spending advertiser against a larger spending advertiser would give an inaccurate performance assessment, even if the two are in the same industry. That is why the AdWords Performance Grader grades your account against the thousands of other AdWords accounts we’ve graded with similar spending ranges. That way we can prove you with an accurate analysis of your performance.

What Key Metrics Are You Graded On?

After interviewing various marketers, customers, and advertisers, we compiled a list of key metrics that most everyone agrees are essential to a successful AdWords campaign.

• Quality Score

• Usage of negative keywords

• Impression share

• Click-through rate

• Long-tail keyword optimization

• Account activity

• Ad text optimization

• Landing page optimization

These are the metrics that Google themselves asks us to pay attention to, so we know these are essential factors to AdWords success. That’s why we have the AdWords Performance Grader evaluate your account on these important metrics.

How Is My Grade Calculated?

Your grade is based on a sliding scale. For example, with Quality Score we calculate your account’s average Quality Score and compare that score with other advertisers in your spend range.

If you’re the best in your class, you’ll get 100%. A 60% score means you’ve scored better than 60% of the other accounts in your spend range for that specific metric.

The overall account score is based on how you did in all of the different categories compared to other accounts of similar spend.

What Happens After my AdWords Account is Graded?

The AdWords Grader doesn’t just asses your account—it also provides you with immediate solutions and actions you can take to improve your score for each metric. Take advantage of the grader’s recommendations, and you’ll be seeing your score improve before you know it.

So try out the AdWords Performance Grader – it’s free expert advice after all. (And don’t worry, we never save your AdWords credentials, but once you get your report, it’s yours to keep for as long as you want.)We created this tool to help SMBs develop a better understanding of their AdWords accounts, and our hope is to continue to improve the Performance Grader to make it even more helpful and insightful in the future.

Source: SearchEngineOptimizationJournal